The article refers to recent privacy breaches by Telstra, Vodafone and Sonny PlayStation. It goes on to report Australians lost $1.4 billion to fraudsters in 2010-11, people aged 35 to 49 were most at risk of identity fraud and quotes Matthew Strassberg from Veda “People don't realise that with only a small amount of information an identity thief can take out a second mortgage on the target's house or open a line of credit to buy goods.”
Companies are continuingly trying to find ways to get a competitive edge on their rivals, yet fail to see that by being able to assure their clients they are better at protecting their personal information they are giving up an advantage that not only would impress their current clients, but entice others to do business with them.